Toyota – International Launch of the bZ4X Touring at Bled Rose Hotel

Bled Rose Hotel hosts Toyota European premiere of the bZ4X Touring electric vehicle

In early May, Bled Rose Hotel hosted one of the largest automotive presentations in Slovenia and the wider region. From 4 to 12 May, the international launch of the new Toyota bZ4X Touring took place, organised by Toyota Motor Europe.

The event brought 226 automotive journalists from 23 countries, alongside Toyota representatives, totalling 274 international guests. For several days, Bled became a key European hub for automotive innovation and media attention.

Automotive event in Bled: a unique indoor vehicle presentation

Bled Rose Hotel has made history as:

👉 the first hotel in Bled to host an indoor vehicle presentation inside the hotel premises

For this occasion, the main hotel hall was transformed into an indoor automotive showroom, setting a completely new standard for car events in Slovenia.

Thanks to its spacious layout, technical infrastructure, and accessibility, Bled Rose Hotel is one of the few venues in the region capable of hosting indoor vehicle presentations and automotive premieres within a hotel setting.

Dedicated office spaces were also provided to the organising team, ensuring smooth coordination and seamless execution of the entire event.

Comprehensive execution of an international automotive event

The event required a high level of logistical and hospitality support. At Bled Rose Hotel, we delivered a fully integrated experience:

• Beestro Bled – lunches for international guests and the organising team
• Rose Restaurant – curated finger food receptions and premium-level dinners
• Hotel accommodation and full guest coordination
• Support in organising test drives across the Gorenjska region

Test drives of the new Toyota bZ4X Touring were carried out across the wider Gorenjska area, further highlighting Slovenia’s natural beauty and tourism appeal as a host destination.

E-mobility and automotive events in Slovenia

For the event, an E-mobility hub with charging infrastructure was also set up, enabling seamless operation of electric test vehicles throughout the programme.

A key international reference for Bled Rose Hotel

The Toyota presentation represents one of the largest international automotive events in the region and an important reference for Bled Rose Hotel in the fields of:

• automotive events (car events)
• international business meetings (MICE)
• corporate presentations and product launches
• indoor vehicle exhibitions in hotel spaces
• indoor vehicle presentations in a hotel ballroom

Why choose Bled Rose Hotel for automotive events?

Bled Rose Hotel is one of the few venues in Slovenia that enables:

• large-scale international events (200+ guests)
• fully integrated hotel and event support in one location
• excellent accessibility and logistical infrastructure
• a unique lakeside location on Lake Bled

Conclusion

This event confirms Bled Rose Hotel’s position as one of Slovenia’s leading destinations for demanding international automotive presentations and business events.

At Bled Rose Hotel, we do not simply host events — we create complete, technically refined, and unforgettable experiences.

Would you like us to help you deliver a first-class event as well?

Contact us at events@bledrose.com or call us on +386 4 579 6000